Aaron J. Basch
Graphic Designer, Web Developer, Multimedia Artist
aaronbasch.com
aaronbasch@aaronbasch.com
Summary
Over 7 Years experience designing and building successful websites. Focused on visual design and technological implementation to market and propel brands and key messages; to accomplish business goals.
Education
University of Maryland, Baltimore County, Baltimore, MD view site
BA – Visual Arts, Graduation: May 2005, GPA: 3.45/4.0
Technology
Proficient in:
- Hand-coded XHTML and HTML5
- CSS 2.0 layout, and CSS 3.0
- WordPress (CMS and Blog)
- ActionScript 2.0
- Knowledge and implementation of Web Standards and Accessibility requirements
- Testing and resolving Cross-browser Cross-platform compatibility issues
- Understanding of the web’s capabilities – where it is now and where it is heading
Familiar with:
- JavaScript
- jQuery
- PHP
- MySQL (basic understanding of and exposure to databases)
- Apache and .htaccess
- XML
- SEO Best practices
Software Applications
Proficient in:
- Adobe Creative Suite
- Adobe Flash
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere
- Adobe Dreamweaver
- Camtasia Studio
- Microsoft Office
- FTP clients
- Any/All Audio Editing Software (also in conjunction with hardware for on-site and studio sessions)
Familiar with:
- Autodesk Maya
- Adobe After Effects
- Adobe Acrobat Pro
- Adobe In-Design
Experience
Baltimore City Public School System
2010 – Present
Launching professionally branded websites for every public school in Baltimore City. Working on a talented team with three other individuals. view site
Aaron Basch Interactive Designs
2009 – Present
Created successful websites with Photoshop, XHTML, CSS, and WordPress including:
- WordView Editing
Redesigned and relaunched a sophisticated and classy visual brand which increased customer confidence in business. view site
- TAPS 150
Worked with Nation’s TAPS expert historian to produce one-of-a-kind outreach, educational resources, and donations platform. view site
- Kristina Lynn Weddings & Events
Launched website and social media pages which drove more business leads to wedding planner Kristina Lynn. view site
- We Learn Piano
Executed SEO strategy which targeted piano students in Howard County, MD. Owner had to turn away about 20 prospects a month because of website inquiry volume. Now considering expanding her business. view site
- Aaron Basch Interactive Designs (You are looking at it right now!)
- Pleasant Grove Home Owners Association
Created a centralized self-sustaining avenue for association news and business to make their lives easier. view site
Engine Performance
2009 – Present
Built valuable web assets in a team setting using Photoshop, XHTML, CSS, and Drupal for GMMB – creative ad agency for government and non-profit organizations. Office located in Georgetown, Washington D.C.
Senior Graphic Designer: Marketing Department / Debt Shield, Inc. Columbia, MD
December 2007 – December 2009
- Utilized XHTML and CSS to create profitable online assets for websites.
- Worked with directors, writers, marketing, and legal departments to optimize main website, significantly lowering a previously high bounce-rate.
- Optimized web pages for usability and higher conversion rates based upon Google Analytics Data and Web Site Optimizer Multivariate Testing.
- Developed landing pages for Pay Per Click Advertising which increased form submission leads and inbound calls to the sales department.
Art Director/Emerald Education Systems,Pasadena, MD
October 2005 – December 2007
Produced valuable online courses for niche-market audience in Johns Hopkins University using PowerPoint, Adobe CS, and Flash.
Flash Designer/Take 2 Software,Baltimore, MD
January – October 2005
- Produced, designed and coded promotional Flash websites to market XBOX and PC software releases for subsidiary of software giant, Take 2.
- My name is listed in the in-game credits:
Intern/Imaging Research Center,Baltimore, MD
September 2004
- Active team member of Pre-visualization 3-D modeling and simulation team for Project W-47
- Project W-47: Real-time 3-D simulated re-creation of historic base where atomic bomb was loaded onto aircraft
Print and Web Design Intern/Maryland Department of Natural Resources,Annapolis, MD
June 2003 -August 2004
- Designed expansive print exhibit for display at the 2003 Coastal Zone Conference at the Baltimore Convention Center, Baltimore, MD. Exhibit consisted of 8 large posters on display at booth
- Designed client’s website from concept to completion. Worked with all staff, environmental scientists, and educators, to market site to target audiences. Audiences included; environmentalists, teachers, scientists, naturalists, and Chesapeake Bay volunteers
References: Available upon request. Contact Aaron Basch
