Resume

Aaron J. Basch
Graphic Designer, Web Developer, Multimedia Artist


aaronbasch.com
aaronbasch@aaronbasch.com

Summary

Over 7 Years experience designing and building successful websites. Focused on visual design and technological implementation to market and propel brands and key messages; to accomplish business goals.

Education

University of Maryland, Baltimore County, Baltimore, MD view site

BA – Visual Arts, Graduation: May 2005, GPA: 3.45/4.0

Technology

Proficient in:

  • Hand-coded XHTML and HTML5
  • CSS 2.0 layout, and CSS 3.0
  • WordPress (CMS and Blog)
  • ActionScript 2.0
  • Knowledge and implementation of Web Standards and Accessibility requirements
  • Testing and resolving Cross-browser Cross-platform compatibility issues
  • Understanding of the web’s capabilities – where it is now and where it is heading

Familiar with:

  • JavaScript
    • jQuery
  • PHP
  • MySQL (basic understanding of and exposure to databases)
  • Apache and .htaccess
  • XML
  • SEO Best practices

Software Applications

Proficient in:

  • Adobe Creative Suite
    • Adobe Flash
    • Adobe Photoshop
    • Adobe Illustrator
    • Adobe Premiere
    • Adobe Dreamweaver
  • Camtasia Studio
  • Microsoft Office
  • FTP clients
  • Any/All Audio Editing Software (also in conjunction with hardware for on-site and studio sessions)

Familiar with:

  • Autodesk Maya
  • Adobe After Effects
  • Adobe Acrobat Pro
  • Adobe In-Design

Experience

Baltimore City Public School System

2010 – Present

Launching professionally branded websites for every public school in Baltimore City. Working on a talented team with three other individuals. view site

Aaron Basch Interactive Designs

2009 – Present

Created successful websites with Photoshop, XHTML, CSS, and WordPress including:

  • WordView Editing

    Redesigned and relaunched a sophisticated and classy visual brand which increased customer confidence in business. view site

  • TAPS 150

    Worked with Nation’s TAPS expert historian to produce one-of-a-kind outreach, educational resources, and donations platform. view site

  • Kristina Lynn Weddings & Events

    Launched website and social media pages which drove more business leads to wedding planner Kristina Lynn. view site

  • We Learn Piano

    Executed SEO strategy which targeted piano students in Howard County, MD. Owner had to turn away about 20 prospects a month because of website inquiry volume. Now considering expanding her business. view site

  • Aaron Basch Interactive Designs (You are looking at it right now!)
  • Pleasant Grove Home Owners Association

    Created a centralized self-sustaining avenue for association news and business to make their lives easier. view site

Engine Performance

view site

2009 – Present

Built valuable web assets in a team setting using Photoshop, XHTML, CSS, and Drupal for GMMB – creative ad agency for government and non-profit organizations. Office located in Georgetown, Washington D.C.

Senior Graphic Designer: Marketing Department / Debt Shield, Inc. Columbia, MD

view site

December 2007 – December 2009

  • Utilized XHTML and CSS to create profitable online assets for websites.
  • Worked with directors, writers, marketing, and legal departments to optimize main website, significantly lowering a previously high bounce-rate.
  • Optimized web pages for usability and higher conversion rates based upon Google Analytics Data and Web Site Optimizer Multivariate Testing.
  • Developed landing pages for Pay Per Click Advertising which increased form submission leads and inbound calls to the sales department.

Art Director/Emerald Education Systems,Pasadena, MD

view site

October 2005 – December 2007

Produced valuable online courses for niche-market audience in Johns Hopkins University using PowerPoint, Adobe CS, and Flash.

Flash Designer/Take 2 Software,Baltimore, MD

view site

January – October 2005

  • Produced, designed and coded promotional Flash websites to market XBOX and PC software releases for subsidiary of software giant, Take 2.
  • My name is listed in the in-game credits:
    • American Civil War: Gettysburg (PC) view site
    • Jetfighter 2015 (PC) view site
    • Splat Renegade Paintball (both Microsoft X-BOX and PC) view site

Intern/Imaging Research Center,Baltimore, MD

view site

September 2004

  • Active team member of Pre-visualization 3-D modeling and simulation team for Project W-47
  • Project W-47: Real-time 3-D simulated re-creation of historic base where atomic bomb was loaded onto aircraft

Print and Web Design Intern/Maryland Department of Natural Resources,Annapolis, MD

view site

June 2003 -August 2004

  • Designed expansive print exhibit for display at the 2003 Coastal Zone Conference at the Baltimore Convention Center, Baltimore, MD. Exhibit consisted of 8 large posters on display at booth
  • Designed client’s website from concept to completion. Worked with all staff, environmental scientists, and educators, to market site to target audiences. Audiences included; environmentalists, teachers, scientists, naturalists, and Chesapeake Bay volunteers

References: Available upon request. Contact Aaron Basch