Posts Tagged ‘branding’

Logo-Centric Website Design

Thursday, April 1st, 2010

Logocentric is defined as A structuralist method of analysis, especially of literary works, that focuses upon words and language to the exclusion of non-linguistic matters, such as an author’s individuality or historical context.

However, I am talking about something totally different when I refer to logo-centric design (notice the hyphen). When I design websites (and other graphical assets) I work from a logo. For me, the logo is the most important element and the foundation of your brand’s image. From the logo you can extract your brand’s color palette, font-type, look, feel, vibe, and emotions. One of the first things that I ask my clients during a consultation is “Do you have a logo?”. If they do not, I suggest that they have one designed or have me design it, depending on their budget and unique scenario.

Logos are great as a starting point and a foundation for your website design, but they can also function to tightly integrate your letterheads, business cards, social network sites, and other branding assets. Before investing in a good website, it would be wise to invest in a good logo. My advice, logo first, then the world is open to you.

Web Designer Vs. Web Developer

Thursday, March 18th, 2010

What is the difference between a web designer and a web developer?

I have been asked this question by clients on numerous occasions. The short answer that I would give is a web designer is skilled at creating the visual appearance of the website. The designer creates a custom theme using sound layout practices, color theory, usability, and branding. A web developer is more involved in the actual building of the functioning website or web application using programming and scripting. So if you were building a custom car, the designer would do the body detailing and paint job, while the developer would be tinkering with all the components under the hood.

This of course is really putting the two disciplines of design and development in a vacuum. While it is true that web designers may tend to be less savvy in programming, and web developers less aesthetically-oriented, it is hardly this black and white in the real world.

Many designers and developers can both program, code, and design to varying degrees. It is very rare to find an individual who can design like Michelangelo and code back-end systems like a mad scientist. It truly is a left-brain, right-brain split.

Most people bearing the title of web designer are more on the graphic design path, creating entire layouts and themes in Photoshop. But they also have the ability to take their composition, chop it up and code it into a functioning (albeit, mostly static) web page using xhtml and css. Familiarity with JavaScript, PHP (or other) server side scripting is very important, but proficiency isn’t a must. Web designers rarely go far on the other side of the fence into heavy-duty programming realm.

As you can probably tell, this post was written by a web designer aspiring to go for the gold and dive into programming. It is tough, but very satisfying and rewarding.